Company Description
For over 700 years people have essentially been roasting coffee beans over a fire. Even to this very day, over 95% of the world’s coffee beans are roasted in a (usually gas) fired drum. We usually attribute these characteristics to a particular style of coffee roast or brand of coffee. Perhaps it’s neither. In many cases it can be the roasting equipment causing the undesirable flavors. You might stumble on to this realisation by having a cup of really enjoyable coffee and ask what made it so, and discover – Air Roasted Coffee. Air Roasted coffee is often described as having a cleaner taste that is intensely aromatic, less acidic and less bitter than typically produced by conventional drum roasters.
