Marketing Specialist

Location: Ravenhall, VIC (Melbourne's Inner North/West/East)
Salary: $75,000 – $80,000 per annum
Employment Type: Full-Time | On-Site
About the Company
Amba Foods International Pty Ltd is one of Australia’s fastest-growing Indian food brands, proudly combining traditional Indian flavours with modern Australian quality standards. From humble beginnings in a home kitchen, we have grown into a trusted name offering a wide range of Indian snacks and frozen products — including gol-gappas, parathas, samosas, and more. Our commitment to authenticity, natural ingredients, and innovation drives everything we do.

The Opportunity:
We are currently seeking an experienced and motivated Marketing Specialist to join our dynamic team at our Ravenhall facility. This is an exciting opportunity to take ownership of marketing strategy, campaign execution, and brand development as we expand our national footprint.

Key Responsibilities
• Develop and execute marketing strategies aligned with business objectives
• Create compelling content across digital channels, packaging, and promotional materials
• Manage digital campaigns including social media, email marketing, and SEO/SEM
• Coordinate product launches, in-store promotions, and brand activations
• Conduct market research to identify consumer trends and opportunities
• Analyse marketing performance using KPIs and reporting tools
• Collaborate with internal departments and external partners to ensure consistent branding
• Build relationships with influencers, media outlets, and retail partners
• Monitor competitor activity and adjust campaigns accordingly
• Support pricing and promotional strategies through data insights

Skills and Experience
To be successful in this role, you will have:
• A degree in Marketing, Communications, or a related discipline
• A minimum of 2 years’ experience in a similar marketing role
• Proven experience with digital marketing tools and analytics platforms
• Experience handling international or culturally diverse markets (desirable)
• Excellent written and verbal communication skills
• Strong time management and organisational skills
• A creative mindset with the ability to work both independently and in a team
• Passion for food, culture, and authentic brand storytelling

What We Offer
• Join a growing and culturally rich food brand with a strong market presence
• Opportunity to take real ownership of marketing direction and growth
• Work in a collaborative environment where your input is valued
• Career development in the fast-moving consumer goods (FMCG) sector
• Discounts on a wide range of Amba Foods products