Marketing Specialist
North Sydney, New South Wales
Posted today
- Company:
- Resonate Solutions
- Company Description:
- Your Vision + Our Platform = Brand Advocates All customers and employees want is to be heard. We bridge the gap between you and your customers to create brand advocates. Our platform uses award-winning AI tools and machine learning to analyse data across interactions, including facial and text analytics to provide valuable insight, amplify strengths, and establish your front line. Resonate is the leading Australian Voice of the Customer (VoC), Voice of the Employee (VoE) and NPS Management software provider. Through a structured methodology, Resonate.CX's platform is designed to systematically improve customer experience. We’ve built one of the world’s leading VoC, VoE, and Experience Management – platforms that empower delightful experiences and drive revenue for our customers across industries, for brands that want to take the lead using the “experience advantage.”
- Contract Type:
- Full Time
- Experience Required:
- 2 years
- Education Level:
- Bachelor's Degree
- Number of vacancies:
- 1
Job Description
Key Responsibilities:
- Market Research & Strategic Insights
- Conduct market analysis, competitive research, and customer insights to identify opportunities in new markets, industries, and regions.
- Develop strategic recommendations to inform marketing and business growth initiatives.
- Marketing Planning & Campaign Execution
- Assist in planning and implementing marketing strategies, campaigns, and promotional activities aligned with market insights.
- Support the development of advertising, content, and brand messaging to enhance market positioning.
- B2B Event & Lead Generation Strategy
- Plan and execute B2B events, trade shows, and networking initiatives to drive brand awareness and business development.
- Collaborate with stakeholders to ensure events align with broader marketing and sales objectives.
- Digital & CRM Marketing
- Execute email marketing, social media, and digital engagement strategies to enhance customer retention and acquisition.
- Work with CRM and marketing automation tools to optimize customer interactions and lead management.
- Stakeholder Engagement & Performance Tracking
- Partner with internal teams to ensure marketing efforts align with business goals and customer needs.
- Provide insights and reporting on marketing performance, campaign effectiveness, and market trends.
This role is ideal for a strategic yet hands-on marketing professional who can translate market insights into impactful marketing initiatives that drive business growth.
Full- time
Salary Range: $80,000 - $100,000
Qualification Requirement: Bachelor's Degree or above in the related major