Marketing Specialist

Marketing Specialist (38 hours per week -FULL TIME)
Location: Bankstown NSW 2200
Barber Industries is Australia’s fastest-growing barbershop brand — where traditional barbering meets modern style. With 30+ stores nationwide and a bold vision to expand across all major cities and regions, we’re offering franchise opportunities to passionate business owners — and we need a Marketing Specialist who can help lead the charge.
We are seeking an innovative and strategic Marketing Specialist to drive national franchise growth, develop location-based campaigns, and enhance brand visibility. You will be the key marketing lead behind our mission to grow Barber Industries into the leading barbershop franchise in Australia. You must be willing to travel across Australia time to time.
Annual salary $80K to $100K plus Super
Duties and responsibilities:
• Plan and execute marketing strategies to attract new franchise partners
• Develop campaigns to support store launches in new locations across Australia
• Manage digital marketing efforts (SEO/SEM, email, paid ads, social media)
• Create content and collateral targeting franchise buyers and business investors
• Coordinate marketing rollouts for new store openings (local promotions, PR, events)
• Work with internal teams and agencies to maintain brand consistency
• Monitor performance, track KPIs, and report on campaign
• Support team with presentations, brochures, and lead generation tools
• planning, developing and organising advertising policies and campaign
• Develop, implement, and manage strategic advertising policies and integrated marketing campaigns.
• Analyse market behaviour to forecast emerging consumer trends and shifts in demand.
• Conduct thorough market research to evaluate potential demand, audience characteristics, and industry conditions using qualitative and quantitative data analysis.
• Coordinate end-to-end production of advertising campaigns, overseeing creative development (including copywriting, design, scripting, and media production) to ensure timely delivery within set budgets.
Skills and knowledge required
• Bachelor's degree in Marketing, Communications, or Business
• Minimum Eight years of experience in a marketing Specialist role with reputed businesses
• Strong understanding of B2B and franchise marketing strategies
• Excellent communication and copywriting skills
• Ability to manage multiple campaigns across diverse markets
• Proficiency with Meta Ads, Google Ads, Mailchimp, WordPress, and Canva
How to apply
Please apply with a detailed CV

Only eligible and shortlisted applicants will be contacted.